OTAN News
The Upshot for Marketers as Social Media Platforms Evolve in 2024
Tips for making the most of social media marketing trends across seven key platforms.
If you are the social marketing “guru” for your agency, read on for some updated 2024 trends summarized below. Link to the full article.
FB is the “biggest social media platform by usage” still. Facebook outlined their actual intent in a recent “Performance Talks” event:
- Messaging: More people are sharing their latest updates within private messaging apps.
- Reels: Focus on “short-form video creation will help you tap into this shift.” FB is going to continue prioritizing this feature with new ad products.
- AI (Artificial Intelligence): There are already a range of AI ad tools available it will “put you in good stead” to understand how AI ads work to maximize your efforts.
The goal with Meta is to maintain “connection with young users” for immediate and future next-level projects.
- Reels: These will remain a “key focus.” It is best to consider what types of “short-form video” your agency can make to maximize your agency’s presence.
- Notes: Younger users love the Notes feature, and it is a good way to connect with younger audiences.
- Threads: This rivals X formerly known as Twitter. So far there are no ads until it reaches a billion users.
X
How will X separate from the former Twitter app in 2024? Here is how it might prevail:
- Premium Boost: Elon Musk wants to earn money from X. A marketer cannot advertise on X without a Premium Account. There’s now a lower cost version of this to try out.
- Reduced competition: Many advertisers are pulling out which is an opportunity for “increased reach.”
- Video focus: X is now calling itself a “video first platform.” X claims that 100 million people tap through to its full-screen vertical video feed every day.
TikTok
For the past two years, TikTok has been the most trending app, though it is momentum does look to be slowing.
- In-stream sales: TikTok is trying to “shift user behaviors towards shopping,” so the items for sale will get more exposure.
- Live streaming: A creative way to promote your agency’s work.
- Creator partnerships: TikTok wants more brands to work with creators to “Improve the quality of branded content.”
According to the article, this platform is “not going to drive massive engagement for all brands, it has been a quiet winner... with many businesses...”
- Newsletters: Their newsletter option “continues to grow” with readership “tripling over the past year." This could be a key opportunity for agencies who wish for a broader audience.
- Collaborative Articles: These are the fastest growing traffic driver for the app. Get your staff to contribute to these and could help build “brand awareness.”
- Video and Events: It is expected that LinkedIn will make this easier to find for users and could help boost exposure to your school.
Snapchat
Snapchat is still the leader in youth engagement and a key consideration for anyone who wishes to reach a younger audience.
- AR development: Snapchat is the leader in augmented reality. Get ahead of the next digital shift with this opportunity. The more you know about new virtual experience tools, the better prepared you will be for the AR of the future.
- Creator collaborations: Like TikTok Snapchat also wants brands to partner with creators.
With “500 million active shopping focused users,” this app is best if you are a retailer wanting to sell something.
- Catalog ingestion: This makes it easier to “link your products into the Pin discovery steam.”
- New ad types: To drive engagement, they have rolled out some new ad types.
- Creative collages: Their Shuffles app “gained significant traction,” providing users with ways to create collages in a creative display.
Social media is an ever-evolving force. Keeping up with the latest trends creates some relevant opportunities in social marketing trends.