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Survey: Video Makes Students Happier with Learning

Posted on 08/13/2018

Film scrolling across the screen

Most people in education believe that video usage on campus increases student satisfaction with their learning experiences; more than nine in 10 respondents (92 percent) said just that to a recent research project on the topic.

The survey External link opens in new window or tab was done by Kaltura External link opens in new window or tab, a company that sells products and services related to video production and hosting. Respondents consisted of 1,500 "educational professionals, staff, technologists and students," with 14 percent in K-12 schools. Just about three-quarters (74 percent) are based in North America. Eighty-four percent believed video usage can increase student achievement. And nearly as many (83 percent) reported that video usage can increase instructor satisfaction with teaching and increase educator collaboration and professional learning.

Digital literacy remains high on the education agenda, the report asserted; a "resounding" 97 percent felt it is important to continue to raise the level of digital and video literacy among both instructors and students.

More than half of respondents from all types of educational organizations said video usage was used for flipping classrooms in their schools. That was cited by 54 percent of survey participants. Other, even more popular uses for video:

  • Showing video in the classroom (82 percent);
  • As supplementary course material (75 percent);
  • For student assignments (69 percent);
  • In lecture capture (68 percent);
  • For remote teaching and learning (62 percent);
  • To record campus events for on-demand viewing (57 percent); and
  • For external use, such as marketing (57 percent).

The most advanced video feature in use by schools is captioning. That was reported in current use by 52 percent of schools, with another 39 percent saying they'd "like to use" it. And while 39 percent of respondents noted that their schools allow for video viewing through mobile, 53 percent would like to offer that feature. Looking to the future, nearly every respondent (97 percent) expected interactive videos — those in which the content changes depending on viewer behavior — to be important in education.

"The schools that have the infrastructure to support the construction of video in various courses and for various uses will benefit their students in preparing them for the work world and for better comprehension," said one participant from a North American community college. "The schools without vision to see the importance of video in education will lose retention and eventually lose out in general."

However, the use of video faces challenges, such as continued emphasis on developing students' digital literacy skills. "I think we need to emphasize critical thinking in video consumers, especially in today's political climate," said a respondent from a media team in a K-12 district. "Kids need to know to read between the lines and not just watch a YouTube video and believe it word-for-word."

The full 2018 report is available with registration on the Kaltura website.

Source: https://thejournal.com/articles/2018/07/11/survey-video-makes-students-happier-with-learning.aspx External link opens in new window or tab

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