Selling workplace ESL instructional programs

Series or Serial: ERIC NCLE Digest

Publisher: National Clearinghouse on Literacy Education

Published At: Washington, DC

Date Published: 1995

Distributor: National Clearinghouse on Literacy Education, An Adjunct ERIC Clearinghouse, Center for Applied Linguistics

Source Address: 1118 22nd Street, N.W.

Source City/State/Zip: Washington DC 20037

Phone: (202)-429-9292

Material Type: Information Analysis

Intended Audience: General

Physical Media: Print

Subjects: Adult Programs; Adult Literacy; Vocational English (Second Language); Employment; Marketing

Abstract:
This digest explores the issue of why companies do and do not provide workplace basic skills and ESL instruction. It reports on data from a survey of business in Illinois and from interview with 18 workplace ESL program directors, teacher trainers, curriculum writers, and instructors. It offers suggestions to educational providers and independent consultants on how to market workplace ESL programs to employers.

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