Selling workplace ESL instructional programs
Series or Serial: ERIC NCLE Digest
Publisher: National Clearinghouse on Literacy Education
Published At: Washington, DC
Date Published: 1995
Distributor: National Clearinghouse on Literacy Education, An Adjunct ERIC Clearinghouse, Center for Applied Linguistics
Source Address: 1118 22nd Street, N.W.
Source City/State/Zip: Washington DC 20037
Material Type: Information Analysis
Intended Audience: General
Physical Media: Print
Subjects: Adult Programs; Adult Literacy; Vocational English (Second Language); Employment; Marketing
This digest explores the issue of why companies do and do not provide workplace basic skills and ESL instruction. It reports on data from a survey of business in Illinois and from interview with 18 workplace ESL program directors, teacher trainers, curriculum writers, and instructors. It offers suggestions to educational providers and independent consultants on how to market workplace ESL programs to employers.
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